It casts like a bullet, yet is very stable on the retrieve and easy to work.

The Noeby Jet Popper with its large cup face and jet holes will create a loud “POP” and bubble trail that drives the fish crazy.

Swivel connects line directly to the lure, allowing perfect rotation and reducing the chance of a thrown hook.

Flash foil inside emits bright flash

Superior construction enables you to fight the largest fish around.

Ultra-strong oval split-ring